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Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.
Material type:
TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004.Edition: 2nd edDescription: xxvii, 538 p. : ill. ; 28 cmISBN: - 0131405462
- 9780131405462
- 659.1 CLO
| Item type | Current library | Collection | Call number | Copy number | Status | Notes | Date due | Barcode | |
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CD-ROM
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HCUC LIBRARY - ENGLISH COLLECTION Audio Visual | Non-fiction | 659.1 CLO (Browse shelf(Opens below)) | 1 | Available | CD-ROM x 1 | 07090 | ||
Books
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HCUC LIBRARY - ENGLISH COLLECTION Open Shelf | Non-fiction | 659.1 CLO (Browse shelf(Opens below)) | 1 | Available | CD | 04011 |
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| 658.84 COO Mastering import & export management / | 659.1 ARE/C1 Contemporary advertising / | 659.1 ARE/C2 Contemporary advertising / | 659.1 CLO Integrated advertising, promotion & marketing communications / | 659.1 NEW CREATIVE LEAPS | 659.1 ONE ONE SHOW INTERACTIVE | 659.143 ADV Advertising now : TV commercials / |
Includes bibliographical references and indexes.
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