Integrated advertising, promotion & marketing communications /
Clow, Kenneth E.
Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. - 2nd ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2004. - xxvii, 538 p. : ill. ; 28 cm.
Includes bibliographical references and indexes.
0131405462 9780131405462
Communication in marketing.
Advertising.
659.1 CLO
Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. - 2nd ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2004. - xxvii, 538 p. : ill. ; 28 cm.
Includes bibliographical references and indexes.
0131405462 9780131405462
Communication in marketing.
Advertising.
659.1 CLO
