Integrated advertising, promotion & marketing communications / (Record no. 4534)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00738nam a2200241Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | HCC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250113213847.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131128s2004 njua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0131405462 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780131405462 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | HCC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 CLO |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow, Kenneth E. |
| 245 10 - TITLE STATEMENT | |
| Title | Integrated advertising, promotion & marketing communications / |
| Statement of responsibility, etc | Kenneth E. Clow, Donald Baack. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc | Pearson Prentice Hall, |
| Date of publication, distribution, etc | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 538 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baack, Donald. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | HCUC LIBRARY - ENGLISH COLLECTION | HCUC LIBRARY - ENGLISH COLLECTION | Open Shelf | 02/11/2004 | BOOK ZONE 2011 | 370.00 | 5 | 659.1 CLO | 04011 | 11/12/2019 | 22/11/2019 | 1 | 03/12/2013 | Books | CD | ||||
| Dewey Decimal Classification | Non-fiction | HCUC LIBRARY - ENGLISH COLLECTION | HCUC LIBRARY - ENGLISH COLLECTION | Audio Visual | 19/11/2015 | BOOK ZONE 2011 | 370.00 | 659.1 CLO | 07090 | 19/11/2015 | 1 | 19/11/2015 | CD-ROM | CD-ROM x 1 |
