An Overview of The Public Relations Function / Shannon A. Bowen, Brad Rawlins, Thomas R. Martin

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Bowen, Shannon A [author.]

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Material type: Text

9781949443660

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DDC classification:

659.2 BOW

Summary: "This book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function. Throughout the text, we integrate the academic with the professional by asking, how can an executive use this knowledge to make the most of the public relations function to help their whole organization be more effective and successful?"--Abstract from book

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	HCUC LIBRARY - ENGLISH COLLECTION Open Shelf	659.2 BOW (Browse shelf(Opens below))	1	Available		08803

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Previous	659.2 BIV Public Relations Writing: the essentials of style and format /	659.2 BIV Public relations writing : the essentials of style and format /	659.2 BOB DEVELOPING THE PUBLIC RELATIONS CAMPAIGN: A TEAM-BASED APPROACH- 2ND ED	659.2 BOW An Overview of The Public Relations Function /	659.2 BRO Cutlip & Center's effective public relations /	659.2 CEN PUBLIC RELATIONS PRACTICES: MANAGERIAL CASE STUDIES AND PROBLEM-7TH ED	659.2 CUT EFFECTIVE PUBLIC RELATIONS	Next

Includes bibliographical references and index.

"This book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function. Throughout the text, we integrate the academic with the professional by asking, how can an executive use this knowledge to make the most of the public relations function to help their whole organization be more effective and successful?"--Abstract from book

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An Overview of The Public Relations Function / Shannon A. Bowen, Brad Rawlins, Thomas R. Martin

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