An Overview of The Public Relations Function / (Record no. 40866)

MARC details
000 -LEADER
fixed length control field 01273nam a22002657a 4500
003 - CONTROL NUMBER IDENTIFIER
control field HCC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250113215947.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130422t2019 nyu||||| |||| 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781949443660
040 ## - CATALOGING SOURCE
Transcribing agency HCC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2 BOW
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bowen, Shannon A.
Relator term author.
245 ## - TITLE STATEMENT
Title An Overview of The Public Relations Function /
Statement of responsibility, etc Shannon A. Bowen, Brad Rawlins, Thomas R. Martin
250 ## - EDITION STATEMENT
Edition statement Second edition
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York, NY :
Name of publisher, distributor, etc Business Expert Press
Date of publication, distribution, etc ©2019
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 176 pages :
Other physical details illustrations (black and white) ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc <br/>"This book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function. Throughout the text, we integrate the academic with the professional by asking, how can an executive use this knowledge to make the most of the public relations function to help their whole organization be more effective and successful?"--Abstract from book
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Corporations
General subdivision -- Public relations.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Public relations.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Public relations
General subdivision -- Management.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Rawlins, Brad
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Martin, Thomas R.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
    Dewey Decimal Classification     HCUC LIBRARY - ENGLISH COLLECTION HCUC LIBRARY - ENGLISH COLLECTION Open Shelf 13/04/2022 BC-IV-00010888 PUR/2021/11/19/004 102.96 1 2 659.2 BOW 08803 22/02/2024 16/11/2023 1 11/04/2022 Books

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