An Overview of The Public Relations Function /
Bowen, Shannon A.
An Overview of The Public Relations Function / Shannon A. Bowen, Brad Rawlins, Thomas R. Martin - Second edition - New York, NY : Business Expert Press ©2019 - xvi, 176 pages : illustrations (black and white) ; 23 cm.
Includes bibliographical references and index.
"This book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function. Throughout the text, we integrate the academic with the professional by asking, how can an executive use this knowledge to make the most of the public relations function to help their whole organization be more effective and successful?"--Abstract from book
9781949443660
Corporations ---- Public relations.
Public relations.
Public relations-- -- Management.
659.2 BOW
An Overview of The Public Relations Function / Shannon A. Bowen, Brad Rawlins, Thomas R. Martin - Second edition - New York, NY : Business Expert Press ©2019 - xvi, 176 pages : illustrations (black and white) ; 23 cm.
Includes bibliographical references and index.
"This book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function. Throughout the text, we integrate the academic with the professional by asking, how can an executive use this knowledge to make the most of the public relations function to help their whole organization be more effective and successful?"--Abstract from book
9781949443660
Corporations ---- Public relations.
Public relations.
Public relations-- -- Management.
659.2 BOW
