Competitive social media marketing strategies / Wilson Ozuem, University of Gloucestershire, UK and Gordon Bowen, Regent's University.
Material type:
TextSeries: Publication details: Hershey, PA : Business Science Reference, an Imprint of IGI Global, 2016.Description: xx, 317 pages ; 29 cmISBN: - 9781466697768 (hardcover)
- 23 658.872
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HCUC LIBRARY - ENGLISH COLLECTION Reference | R 658.872 COM (Browse shelf(Opens below)) | 1 | Not For Loan | 07883 |
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| R 658.83 MCD Marketing research essentials / | R 658.83420973 MOT Consumer behavior : building marketing strategy / | R 658.848 JOH Export/import procedures and documentation / | R 658.872 COM Competitive social media marketing strategies / | R 659.1 ADV ADVERTISERS GUIDE 2002 | R 659.1 ADV ADVERTISERS GUIDE 2004 | R 659.1 ALT Advertising creative : strategy, copy, design / |
Includes bibliographical references and index.
"This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highlighting pivotal issues such as brand management, customer loyalty, and online services"--
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