Competitive social media marketing strategies /
Competitive social media marketing strategies /
Wilson Ozuem, University of Gloucestershire, UK and Gordon Bowen, Regent's University.
- Hershey, PA : Business Science Reference, an Imprint of IGI Global, 2016.
- xx, 317 pages ; 29 cm.
- Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. .
Includes bibliographical references and index.
"This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highlighting pivotal issues such as brand management, customer loyalty, and online services"--
9781466697768 (hardcover)
Internet marketing--Social aspects.
Online social networks.
Social media.
Marketing--Social aspects.
658.872
Includes bibliographical references and index.
"This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highlighting pivotal issues such as brand management, customer loyalty, and online services"--
9781466697768 (hardcover)
Internet marketing--Social aspects.
Online social networks.
Social media.
Marketing--Social aspects.
658.872
