Competitive social media marketing strategies / Wilson Ozuem, University of Gloucestershire, UK and Gordon Bowen, Regent's University.

Contributor(s):

Material type: Text

TextSeries: Publication details: Hershey, PA : Business Science Reference, an Imprint of IGI Global, 2016.Description: xx, 317 pages ; 29 cmISBN:

9781466697768 (hardcover)

Subject(s):

DDC classification:

23 658.872

Summary: "This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highlighting pivotal issues such as brand management, customer loyalty, and online services"--

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	HCUC LIBRARY - ENGLISH COLLECTION Reference	R 658.872 COM (Browse shelf(Opens below))	1	Not For Loan		07883

Includes bibliographical references and index.

"This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highlighting pivotal issues such as brand management, customer loyalty, and online services"--

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Competitive social media marketing strategies / Wilson Ozuem, University of Gloucestershire, UK and Gordon Bowen, Regent's University.

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