Hey whipple, squeeze this : the classic guide to creating great advertising / Luke Sullivan.
Material type:
TextPublication details: Hoboken, New Jersey : Wiley, 2022Edition: 6th editionDescription: xvi, 392 pages 23 cmISBN: - 9781119819691
- 659.13 SUL
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Books
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HCUC LIBRARY - ENGLISH COLLECTION Open Shelf | 659.13 SUL (Browse shelf(Opens below)) | 1 | Available | 78255 |
Includes bibliographical references and index.
"Hey Whipple, Squeeze This, has helped generations of young creatives in advertising make their mark in the field. The lessons about writing and art direction contained in 5 previous editions of Whipple are still relevant. Creativity is still king. But students of the craft now need additional guidance to ply their craft in a digital-first world. This edition contains important new chapters and updates that explain how to create great advertising in any format, including viral video content for YouTube and TikTok, content-marketing, social media, digital campaigns, as well as traditional television, radio, print and outdoor ads"--
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