Hey whipple, squeeze this : the classic guide to creating great advertising /
Sullivan, Luke,
Hey whipple, squeeze this : the classic guide to creating great advertising / Luke Sullivan. - 6th edition. - Hoboken, New Jersey : Wiley, 2022 - xvi, 392 pages 23 cm
Includes bibliographical references and index.
"Hey Whipple, Squeeze This, has helped generations of young creatives in advertising make their mark in the field. The lessons about writing and art direction contained in 5 previous editions of Whipple are still relevant. Creativity is still king. But students of the craft now need additional guidance to ply their craft in a digital-first world. This edition contains important new chapters and updates that explain how to create great advertising in any format, including viral video content for YouTube and TikTok, content-marketing, social media, digital campaigns, as well as traditional television, radio, print and outdoor ads"--
9781119819691
Advertising copy.
659.13 SUL
Hey whipple, squeeze this : the classic guide to creating great advertising / Luke Sullivan. - 6th edition. - Hoboken, New Jersey : Wiley, 2022 - xvi, 392 pages 23 cm
Includes bibliographical references and index.
"Hey Whipple, Squeeze This, has helped generations of young creatives in advertising make their mark in the field. The lessons about writing and art direction contained in 5 previous editions of Whipple are still relevant. Creativity is still king. But students of the craft now need additional guidance to ply their craft in a digital-first world. This edition contains important new chapters and updates that explain how to create great advertising in any format, including viral video content for YouTube and TikTok, content-marketing, social media, digital campaigns, as well as traditional television, radio, print and outdoor ads"--
9781119819691
Advertising copy.
659.13 SUL
