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Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente (Middle Tennessee State University), Kirsten L. Strausbaugh-Hutchinson (University of Georgia).

By: Contributor(s): Material type: TextTextPublication details: Boston, MA : Cengage Learning, c2015.Edition: Fifth editionDescription: xxiii, 401 pages : illustrations ; 23 cmISBN:
  • 9781133434801 (paperback)
Other title:
  • Guide to Marketing Communication Plans
Subject(s): DDC classification:
  • 659.113
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Item type Current library Call number Copy number Status Date due Barcode
Books Books HCUC LIBRARY - ENGLISH COLLECTION Reference R 659.113 PAR (Browse shelf(Opens below)) 1 Not For Loan 08009

Includes bibliographical references and index.

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