Advertising campaign strategy : a guide to marketing communication plans /
Parente, Donald,
Advertising campaign strategy : a guide to marketing communication plans / Guide to Marketing Communication Plans Donald E. Parente (Middle Tennessee State University), Kirsten L. Strausbaugh-Hutchinson (University of Georgia). - Fifth edition. - Boston, MA : Cengage Learning, c2015. - xxiii, 401 pages : illustrations ; 23 cm.
Includes bibliographical references and index.
9781133434801 (paperback)
Advertising campaigns.
Communication in marketing.
659.113
Advertising campaign strategy : a guide to marketing communication plans / Guide to Marketing Communication Plans Donald E. Parente (Middle Tennessee State University), Kirsten L. Strausbaugh-Hutchinson (University of Georgia). - Fifth edition. - Boston, MA : Cengage Learning, c2015. - xxiii, 401 pages : illustrations ; 23 cm.
Includes bibliographical references and index.
9781133434801 (paperback)
Advertising campaigns.
Communication in marketing.
659.113
