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Consumer behavior : building marketing strategy / by David Mothersbaugh (Author), Susan Bardi Kleiser (Author), Delbert Hawkins (Author) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, McGraw-Hill LLC, 2024
Availability: Items available for loan: HCUC LIBRARY - ENGLISH COLLECTION (1)Call number: 658.83420973 MOT.

Consumer behavior : building marketing strategy / David L. Mothersbaugh, University of Alabama, Del I. Hawkins, University of Oregon. by
Edition: Thirteenth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : McGraw-Hill Education, c2016
Availability: Items available for reference: HCUC LIBRARY - ENGLISH COLLECTION: Not For Loan (1)Call number: R 658.83420973 MOT.

Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill Irwin, c2013
Availability: Items available for loan: HCUC LIBRARY - ENGLISH COLLECTION (2)Call number: 658.83420973 HAW, ...

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