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Consumer behavior : building marketing strategy / David L. Mothersbaugh, University of Alabama, Del I. Hawkins, University of Oregon.
Material type:
TextPublication details: New York, NY : McGraw-Hill Education, c2016.Edition: Thirteenth editionDescription: 786 pages : color illustration ; 26 cmISBN: - 9781259232541 (alk. paper)
- 23 658.83420973
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
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HCUC LIBRARY - ENGLISH COLLECTION Reference | R 658.83420973 MOT (Browse shelf(Opens below)) | 1 | Not For Loan | 08191 |
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