Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day.

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TextPublication details: New York : Wiley, c1999.Description: xvi, 623 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	HCUC LIBRARY - ENGLISH COLLECTION Open Shelf	Non-fiction	658.83 KUM (Browse shelf(Opens below))	1	Available		02716

Includes bibliographical references and index.

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