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Essentials of marketing research /

Kumar, V., 1957-

Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day. - New York : Wiley, c1999. - xvi, 623 p. : ill. ; 26 cm.

Includes bibliographical references and index.

ISBN: 9780471170686

Subjects--Topical Terms:
Marketing research.

Dewey Class. No.: 658.83 KUM

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