Consumer behavior : building marketing strategy / by David Mothersbaugh (Author), Susan Bardi Kleiser (Author), Delbert Hawkins (Author)
Material type:
TextPublication details: New York, McGraw-Hill LLC, 2024Description: xxiii, 824 pages : color illustrations ; 26 cmISBN: - 9781266114762
- 658.83420973 MOT
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Books
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HCUC LIBRARY - ENGLISH COLLECTION Open Shelf | 658.83420973 MOT (Browse shelf(Opens below)) | 1 | Available | 09017 |
Consumer Behavior and Marketing Strategy
Cross-Cultural Variations in Consumer Behavior
The Changing American Society: Values
The Changing American Society: Demographics and Social Stratification
The Changing American Society: Subcultures
The American Society: Families and Households
Group Influences on Consumer Behavior
Perception
Learning, Memory, and Product Positioning
Motivation, Personality, and Emotion
Attitudes and Influencing Attitudes
Self-Concept and Lifestyle
Situational Influences
Consumer Decision Process and Problem Recognition
Information Search
Alternative Evaluation and Selection
Outlet Selection and Purchase
Post Purchase Processes, Customer Satisfaction, and Customer Commitment
Organizational Buyer Behavior
Marketing Regulation and Consumer Behavior
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