Normal view MARC view ISBD view

Mothersbaugh, David L.

Consumer behavior : building marketing strategy / by David Mothersbaugh (Author), Susan Bardi Kleiser (Author), Delbert Hawkins (Author) - New York, McGraw-Hill LLC, 2024 - xxiii, 824 pages : color illustrations ; 26 cm

Consumer Behavior and Marketing Strategy
Cross-Cultural Variations in Consumer Behavior
The Changing American Society: Values
The Changing American Society: Demographics and Social Stratification
The Changing American Society: Subcultures
The American Society: Families and Households
Group Influences on Consumer Behavior
Perception
Learning, Memory, and Product Positioning
Motivation, Personality, and Emotion
Attitudes and Influencing Attitudes
Self-Concept and Lifestyle
Situational Influences
Consumer Decision Process and Problem Recognition
Information Search
Alternative Evaluation and Selection
Outlet Selection and Purchase
Post Purchase Processes, Customer Satisfaction, and Customer Commitment
Organizational Buyer Behavior
Marketing Regulation and Consumer Behavior

ISBN: 9781266114762

Subjects--Topical Terms:
Consumer behavior
Market surveys

Dewey Class. No.: 658.83420973 MOT