Media studies : texts, production, context / Paul Long and Tim Wall.

Includes bibliographical references and index.

able of Contents

List of contributors xi
Guided tour xii
Acknowledgements xiv
Introduction: Getting started: 'doing' media 1 (25)
studies
What is media studies? 1 (5)
The context of media and media studies 6 (8)
How to use this book 14 (4)
What then will this book enable you to do? 18 (1)
Getting started - just do it 18 (1)
Suggested reading sources 19 (7)
Part One: Media texts and meanings 26 (140)
Chapter 1 How do media make meaning? 28 (42)
Thinking about media meanings 28 (2)
Thinking about media as texts 30 (3)
Analytical tools: rhetoric 33 (17)
Analytical tools: semiology 50 (16)
Summary 66 (1)
Further reading 67 (3)
Chapter 2 Organising meaning in media texts: 70 (30)
genre and narrative
Asking questions about genre and narrative 70 (2)
Studying genre 72 (10)
Narrative, narratology and genre study 82 (13)
Bringing genre and narrative together 95 (1)
Summary 96 (2)
Further reading 98 (2)
Chapter 3 Media representations 100(30)
Asking questions about representations 100(2)
Conceptualising and defining representation 102(14)
Media professionals and the 'politics' of 116(6)
representation
Method: content analysis 122(2)
Representations of individuality: stars, 124(3)
personalities, celebrities
Summary 127(2)
Further reading 129(1)
Chapter 4 Reality media 130(36)
Thinking about 'reality media' 130(2)
Conceptualising reality and realism 132(7)
Dominant practices and forms of reality 139(10)
media
Reality, truth, freedom, ethics and 149(6)
responsibility
Summary 155(2)
Further reading 157(1)
Appendix: Analysing texts 158(8)
Part Two: Producing media 166(106)
Chapter 5 The business of media 168(36)
Thinking about media businesses 168(3)
Investigating media businesses 171(1)
Political economy of media 172(13)
Organisational studies 185(7)
The culture of production - media 192(5)
professionals, creative workers
Media business in the digital age 197(4)
Summary 201(1)
Further reading 202(2)
Chapter 6 Media regulation and policy 204(30)
Thinking about media regulation and policy 204(3)
Regulation and public policy 207(3)
Policy and regulation analysis 210(8)
Issues in policy and regulation 218(12)
Summary 230(1)
Further reading 231(3)
Chapter 7 Media production In a global age 234(38)
Thinking about global media production 234(3)
What's global about global media? 237(27)
Studying the impact of global media - 264(3)
further themes and ideas
Summary 267(1)
Further reading 268(4)
Part Three: Media audiences 272
Chapter 8 Producing audiences: what do media 274(26)
do to people?
Thinking about audiences 274(2)
What is an audience? 276(10)
Propaganda and manipulating audiences 286(4)
Media effects and moral panics 290(5)
From effects to influence 295(1)
Summary 296(3)
Further reading 299(1)
Chapter 9 Investigating audiences: what do 300
people do with media?
Thinking about what audiences do with media 300(3)
texts
Identifying audience activity 303(1)
From 'effects' to uses and gratifications 304(6)
Discovering the audience: media, context 310(20)
and meaning
Researching media audiences 330(7)
Ethics and audience research 337(2)
Summary 339(2)
Further reading 341