Media studies : (Record no. 18190)

MARC details
000 -LEADER
fixed length control field 05678cam a2200241 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field HCC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250113214726.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120223s2012 enka b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781408269510
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1408269511
040 ## - CATALOGING SOURCE
Transcribing agency HCC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.23 LON
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Long, Paul.
245 10 - TITLE STATEMENT
Title Media studies :
Remainder of title texts, production, context /
Statement of responsibility, etc Paul Long and Tim Wall.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Harlow, England :
Name of publisher, distributor, etc Pearson,
Date of publication, distribution, etc 2012.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 514 p. :
Other physical details col. ill. ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note able of Contents<br/><br/>List of contributors xi<br/>Guided tour xii<br/>Acknowledgements xiv<br/>Introduction: Getting started: 'doing' media 1 (25)<br/>studies<br/> What is media studies? 1 (5)<br/> The context of media and media studies 6 (8)<br/> How to use this book 14 (4)<br/> What then will this book enable you to do? 18 (1)<br/> Getting started - just do it 18 (1)<br/> Suggested reading sources 19 (7)<br/>Part One: Media texts and meanings 26 (140)<br/> Chapter 1 How do media make meaning? 28 (42)<br/> Thinking about media meanings 28 (2)<br/> Thinking about media as texts 30 (3)<br/> Analytical tools: rhetoric 33 (17)<br/> Analytical tools: semiology 50 (16)<br/> Summary 66 (1)<br/> Further reading 67 (3)<br/> Chapter 2 Organising meaning in media texts: 70 (30)<br/> genre and narrative<br/> Asking questions about genre and narrative 70 (2)<br/> Studying genre 72 (10)<br/> Narrative, narratology and genre study 82 (13)<br/> Bringing genre and narrative together 95 (1)<br/> Summary 96 (2)<br/> Further reading 98 (2)<br/> Chapter 3 Media representations 100(30)<br/> Asking questions about representations 100(2)<br/> Conceptualising and defining representation 102(14)<br/> Media professionals and the 'politics' of 116(6)<br/> representation<br/> Method: content analysis 122(2)<br/> Representations of individuality: stars, 124(3)<br/> personalities, celebrities<br/> Summary 127(2)<br/> Further reading 129(1)<br/> Chapter 4 Reality media 130(36)<br/> Thinking about 'reality media' 130(2)<br/> Conceptualising reality and realism 132(7)<br/> Dominant practices and forms of reality 139(10)<br/> media<br/> Reality, truth, freedom, ethics and 149(6)<br/> responsibility<br/> Summary 155(2)<br/> Further reading 157(1)<br/> Appendix: Analysing texts 158(8)<br/>Part Two: Producing media 166(106)<br/> Chapter 5 The business of media 168(36)<br/> Thinking about media businesses 168(3)<br/> Investigating media businesses 171(1)<br/> Political economy of media 172(13)<br/> Organisational studies 185(7)<br/> The culture of production - media 192(5)<br/> professionals, creative workers<br/> Media business in the digital age 197(4)<br/> Summary 201(1)<br/> Further reading 202(2)<br/> Chapter 6 Media regulation and policy 204(30)<br/> Thinking about media regulation and policy 204(3)<br/> Regulation and public policy 207(3)<br/> Policy and regulation analysis 210(8)<br/> Issues in policy and regulation 218(12)<br/> Summary 230(1)<br/> Further reading 231(3)<br/> Chapter 7 Media production In a global age 234(38)<br/> Thinking about global media production 234(3)<br/> What's global about global media? 237(27)<br/> Studying the impact of global media - 264(3)<br/> further themes and ideas<br/> Summary 267(1)<br/> Further reading 268(4)<br/>Part Three: Media audiences 272<br/> Chapter 8 Producing audiences: what do media 274(26)<br/> do to people?<br/> Thinking about audiences 274(2)<br/> What is an audience? 276(10)<br/> Propaganda and manipulating audiences 286(4)<br/> Media effects and moral panics 290(5)<br/> From effects to influence 295(1)<br/> Summary 296(3)<br/> Further reading 299(1)<br/> Chapter 9 Investigating audiences: what do 300<br/> people do with media?<br/> Thinking about what audiences do with media 300(3)<br/> texts<br/> Identifying audience activity 303(1)<br/> From 'effects' to uses and gratifications 304(6)<br/> Discovering the audience: media, context 310(20)<br/> and meaning<br/> Researching media audiences 330(7)<br/> Ethics and audience research 337(2)<br/> Summary 339(2)<br/> Further reading 341<br/>
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Wall, Tim.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction HCUC LIBRARY - ENGLISH COLLECTION HCUC LIBRARY - ENGLISH COLLECTION Open Shelf 18/02/2014 Barnes & Noble (Dr Khoo Seok Wah) 287.15 20 11 302.23 LON 06276 06/12/2019 04/11/2019 1 18/02/2014 Books

Jalan Lim Lean Teng
11600 Penang, Malaysia

Monday - Friday
9am - 6pm

*Closed on Saturdays, Sundays, and Public Holidays

Tel: (604) 283 1088 ext. 161 (Library)

Email: hculibrary@hju.edu.my

Click here for the feedback form.