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Advertising, promotion and other aspects of integrated marketing communication / J. Craig Andrews, Terence A. Shimp. by
Edition: 10th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, MA : Cengage, c2018
Availability: Items available for reference: HCUC LIBRARY - ENGLISH COLLECTION: Not For Loan (1)Call number: R 658.802 AND.

Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson South-Western, c2003
Other title:
  • Advertising, promotion, and supplemental aspects of integrated marketing communications
Availability: Items available for loan: HCUC LIBRARY - ENGLISH COLLECTION (1)Call number: 658.82 SHI.

Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson South-Western, c2003
Other title:
  • Advertising, promotion, and supplemental aspects of integrated marketing communications
Availability: Items available for loan: HCUC LIBRARY - ENGLISH COLLECTION (1)Call number: 658.82 SHI.

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