Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.

By:

Material type: Text

TextPublication details: Mason, Ohio : Thomson South-Western, c2003.Edition: 6th edDescription: xxi, 650 p. : ill. (some col.) ; 29 cmISBN:

Other title:

Advertising, promotion, and supplemental aspects of integrated marketing communications

Subject(s):

DDC classification:

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	HCUC LIBRARY - ENGLISH COLLECTION Open Shelf	Non-fiction	658.82 SHI (Browse shelf(Opens below))	1	Available		02299

Includes bibliographical references and indexes.

There are no comments on this title.

to post a comment.