Introduction to marketing : theory and practice / Adrian Palmer.
Material type:
TextPublication details: Oxford ; New York : Oxford University Press, 2009.Edition: 2nd edDescription: xxiii, 551 p. : ill. ; 25 cmISBN: - 9780199557448
- 658.8 PAL
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
HCUC LIBRARY - ENGLISH COLLECTION Open Shelf | Non-fiction | 658.8 PAL (Browse shelf(Opens below)) | 1 | Available | 05724 |
Browsing HCUC LIBRARY - ENGLISH COLLECTION shelves, Shelving location: Open Shelf, Collection: Non-fiction Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 658.8 OLI Marketing today / | 658.8 ONK INTERNATIONAL MARKETING: ANALYSIS AND STRATEGY | 658.8 PAL PRINCIPLES OF SERVICES MARKETING | 658.8 PAL Introduction to marketing : theory and practice / | 658.8 PER BASIC MARKETING: A GLOBAL MANAGERIAL APPROACH | 658.8 PER Basic Marketing / | 658.8 PER APPLICATIONS IN BASIC MARKETING: CLIPPINGS FROM THE POPULAR BUSINESS PRESS (1998-1999) |
Includes bibliographical references and indexes.
What is marketing? -- The marketing environment -- Socially responsible marketing -- Buyer behaviour and relationship development -- Marketing research -- Segmentation, positioning, and targeting -- Competitor analysis and brand development -- Developing the product -- Pricing -- Channel intermediaries -- Marketing communications -- Managing the marketing effort -- Global marketing.
There are no comments on this title.
