Business communication : developing leaders for a networked world Peter W. Cardon
Material type: TextPublication details: New York, NY, Mcgraw-Hill Education, 2015Description: xxxvii, 556 pages : color illustrations ; 28 cmISBN:- 9781259060410
- 651.7 CAR
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Books | HCUC LIBRARY - ENGLISH COLLECTION Open Shelf | 651.7 CAR (Browse shelf(Opens below)) | 1 | Available | 09180 |
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Part One: Introduction to Business CommunicationChapter 1: Establishing CredibilityPart Two: Principles of Interpersonal CommunicationChapter 2: Introduction to Interpersonal CommunicationChapter 3: Listening, Team Communication, and Difficult ConversationsChapter 4: Communicating Across CulturesPart Three: Principles for Business MessagesChapter 5: Creating Effective Business MessagesChapter 6: Improving Readability with Style and DesignChapter 7: E-mail and Social Media for Business CommunicationPart Four: Types of Business MessagesChapter 8: Routine Business MessagesChapter 9: Persuasive MessagesChapter 10: Bad-News MessagesChapter 11: Crisis Communications and Public Relations MessagesPart Five: Reports and PresentationsChapter 12: Research and Planning for Business ReportsChapter 13: Completing Business ReportsChapter 14: Planning PresentationsChapter 15: Delivering PresentationsChapter 16: Employment CommunicationAppendixes:Appendix A: Punctuation, Number Usage, and Grammar Appendix B: Formatting for Letters and MemosAppendix C: Creating Proposals and Business Plans
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