International brand strategy : a guide to achieving global brand growth / Sean Duffy.

By:

Duffy, Sean CEO [author.]

Material type: Text

TextPublication details: New York, NY : Kogan Page, 2021.Description: xxx, 241 pages ; 25 cmISBN:

9781789666298

Subject(s):

DDC classification:

658.84 DUF

Summary: Allow your brand to thrive globally with this clear and straightforward guide to achieving success in international markets. Helps readers adapt domestic strategy, avoid common pitfalls, and seize market opportunities.

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	HCUC LIBRARY - ENGLISH COLLECTION Open Shelf	658.84 DUF (Browse shelf(Opens below))	1	Available		08825

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Previous	658.84 COO Mastering import & export management /	658.84 CUN B2B : how to build a profitable e-commerce strategy /	658.84 DAH Internet commerce /	658.84 DUF International brand strategy : a guide to achieving global brand growth /	658.84 FOR Secure electronic commerce : building the infrastructure for digital signatures and encryption /	658.84 GAN Managing business with electronic commerce : issues and trends /	658.84 HUG The complete database marketer : second-generation strategies and techniques for tapping the power of your customer database /	Next

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Allow your brand to thrive globally with this clear and straightforward guide to achieving success in international markets. Helps readers adapt domestic strategy, avoid common pitfalls, and seize market opportunities.

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International brand strategy : a guide to achieving global brand growth / Sean Duffy.

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