International brand strategy : a guide to achieving global brand growth /
Duffy, Sean CEO,
International brand strategy : a guide to achieving global brand growth / Sean Duffy. - New York, NY : Kogan Page, 2021. - xxx, 241 pages ; 25 cm
Include bibliographical references and index
Allow your brand to thrive globally with this clear and straightforward guide to achieving success in international markets. Helps readers adapt domestic strategy, avoid common pitfalls, and seize market opportunities.
9781789666298
Export marketing.
Corporations --Growth
Branding (Marketing)
Brand name products --Management
Corporations--Growth.
Success in business;
658.84 DUF
International brand strategy : a guide to achieving global brand growth / Sean Duffy. - New York, NY : Kogan Page, 2021. - xxx, 241 pages ; 25 cm
Include bibliographical references and index
Allow your brand to thrive globally with this clear and straightforward guide to achieving success in international markets. Helps readers adapt domestic strategy, avoid common pitfalls, and seize market opportunities.
9781789666298
Export marketing.
Corporations --Growth
Branding (Marketing)
Brand name products --Management
Corporations--Growth.
Success in business;
658.84 DUF
