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Strategic brand management : Building, measuring, and managing brand equity / Kevin Lane Keller; Vanitha Swaminathan

By:

Keller, Kevin Lane, 1956 [author.]

Contributor(s):

Vanitha Swaminathan

Material type: Text

Text

TextPublication details: Harlow : Pearson Education Limited, ©2020Edition: Fifth edition, Global editionDescription: 621 pages ill. col. 28cmISBN:

9781292314969

Subject(s):

Brand name products -- Management

DDC classification:

658.27 KEL

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	HCUC LIBRARY - ENGLISH COLLECTION Open Shelf	658.27 KEL (Browse shelf(Opens below))	1	Available		08819

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Previous	658.16 CAD Business analysis techniques : 99 essential tools for success /	658.18 DAN International business : environments and operations /	658.262 KOL CREATING QUALITY: CONCEPTS, SYSTEMS, STRATEGIES AND TOOLS	658.27 KEL Strategic brand management : Building, measuring, and managing brand equity /	658.3 BEL MANAGING HUMAN RESOURCES	658.3 BER HUMAN RESOURCE MANAGEMENT: AN EXPERIENTAL APPROACH	658.3 BYA Human resource management /	Next

Includes bibliographical references and index.

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