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Strategic brand management : Building, measuring, and managing brand equity / Kevin Lane Keller; Vanitha Swaminathan

By: Contributor(s): Material type: TextTextPublication details: Harlow : Pearson Education Limited, ©2020Edition: Fifth edition, Global editionDescription: 621 pages ill. col. 28cmISBN:
  • 9781292314969
Subject(s): DDC classification:
  • 658.27 KEL
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Item type Current library Call number Copy number Status Date due Barcode
Books Books HCUC LIBRARY - ENGLISH COLLECTION Open Shelf 658.27 KEL (Browse shelf(Opens below)) 1 Available 08819

Includes bibliographical references and index.

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