Engaged journalism : connecting with digitally empowered news audiences / Jake Batsell.
Material type:
TextSeries: Columbia journalism review booksPublication details: New York : Columbia University Press, 2015.Description: xxxiv, 195 pages : illustrations ; 22 cmISBN: - 9780231168359 (pbk. : alk. paper)
- 23 071.3 BAT
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HCUC LIBRARY - ENGLISH COLLECTION New Arrival Shelf | 071.3 BAT (Browse shelf(Opens below)) | 1 | Available | 08438 |
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Includes bibliographical references (pages 157-176) and index.
Introduction: why engagement matters -- The "original platform": how news organizations build digital loyalty and generate revenue through face-to-face engagement -- News as conversation: not just informing, but involving the audience -- Mining the "passionate vertical": serving niche and hyperlocal audiences through digital and mobile platforms -- Search, explore, play: drawing readers into journalism through interactive -- Participatory experiences -- Sustaining engaged journalism: measuring and monetizing the audience relationship -- Conclusion.
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