Engaged journalism : connecting with digitally empowered news audiences /
Batsell, Jake,
Engaged journalism : connecting with digitally empowered news audiences / Jake Batsell. - New York : Columbia University Press, 2015. - xxxiv, 195 pages : illustrations ; 22 cm. - Columbia journalism review books .
Includes bibliographical references (pages 157-176) and index.
Introduction: why engagement matters -- The "original platform": how news organizations build digital loyalty and generate revenue through face-to-face engagement -- News as conversation: not just informing, but involving the audience -- Mining the "passionate vertical": serving niche and hyperlocal audiences through digital and mobile platforms -- Search, explore, play: drawing readers into journalism through interactive -- Participatory experiences -- Sustaining engaged journalism: measuring and monetizing the audience relationship -- Conclusion.
9780231168359 (pbk. : alk. paper)
Journalism--History--United States--21st century.
News audiences--History--United States--21st century.
Online journalism--History--United States--21st century.
Social media--United States.
071.3 BAT
Engaged journalism : connecting with digitally empowered news audiences / Jake Batsell. - New York : Columbia University Press, 2015. - xxxiv, 195 pages : illustrations ; 22 cm. - Columbia journalism review books .
Includes bibliographical references (pages 157-176) and index.
Introduction: why engagement matters -- The "original platform": how news organizations build digital loyalty and generate revenue through face-to-face engagement -- News as conversation: not just informing, but involving the audience -- Mining the "passionate vertical": serving niche and hyperlocal audiences through digital and mobile platforms -- Search, explore, play: drawing readers into journalism through interactive -- Participatory experiences -- Sustaining engaged journalism: measuring and monetizing the audience relationship -- Conclusion.
9780231168359 (pbk. : alk. paper)
Journalism--History--United States--21st century.
News audiences--History--United States--21st century.
Online journalism--History--United States--21st century.
Social media--United States.
071.3 BAT
