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Principles of Marketing / Yusniza Kamarulzaman, Nor Khalidah Abu
Material type:
TextSeries: Oxford revision seriesPublication details: Shah Alam, Selangor, Oxford Fajar Sdn. Bhd., 2017.Edition: Third EditionDescription: xvi, 350 pages : photographs ; 25 cmISBN: - 9789834721381
- 658.8
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HCUC LIBRARY - ENGLISH COLLECTION Open Shelf | 658.8 YUS (Browse shelf(Opens below)) | 1 | Available | 08138 |
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| 658.8 TRO BIG BRANDS BIG TROUBLE: LESSONS LEARNED THE HARD WAY | 658.8 WEL Consumer behavior / | 658.8 YOV NEW MARKETING IMPERATIVES: INNOVATIVE STRATEGIES FOR TODAY'S MARKETING CHALLENGE | 658.8 YUS Principles of Marketing / | 658.8 YUS/C1 Principles of marketing / | 658.8 YUS/C2 Principles of marketing / | 658.8 YUS/C3 Principles of marketing / |
Includes questions and exercises.
Includes bibliographical references and index.
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