Principles of Marketing / (Record no. 38112)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00849nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | HCC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250113215738.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190220t2017 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789834721381 |
| Qualifying information | Paperback |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | HCC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Yusniza Kamarulzaman, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of Marketing / |
| Statement of responsibility, etc | Yusniza Kamarulzaman, Nor Khalidah Abu |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Shah Alam, Selangor, |
| Name of publisher, distributor, etc | Oxford Fajar Sdn. Bhd., |
| Date of publication, distribution, etc | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 350 pages : |
| Other physical details | photographs ; |
| Dimensions | 25 cm. |
| 490 1# - SERIES STATEMENT | |
| Series statement | OXFORD Revision Series |
| 500 ## - GENERAL NOTE | |
| General note | Includes questions and exercises. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Nor Khalidah Abu, |
| Relator term | author. |
| 830 ## - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Oxford revision series |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | HCUC LIBRARY - ENGLISH COLLECTION | HCUC LIBRARY - ENGLISH COLLECTION | Open Shelf | 05/03/2019 | IBS-116480/B | 29.44 | 6 | 5 | 658.8 YUS | 08138 | 02/01/2025 | 02/12/2024 | 1 | 20/02/2019 | Books |
