Public relations writing : strategies & structures / Doug Newsom, Jim Haynes.
Material type:
TextPublication details: Boston : Cengage Learning, 2017.Edition: Eleventh editionDescription: 362 pages : illustrations ; 24 cmISBN: - 9781305500006
- 659.2
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HCUC LIBRARY - ENGLISH COLLECTION Reference | R 659.2 NEW (Browse shelf(Opens below)) | 1 | Not For Loan | 08130 |
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| R 659.13 WOR THE WORK O6 | R 659.132 DRE Creative strategy in advertising / | R 659.13595 MAD MAD2002 - MALAYSIAN ADVERTISING DIRECTORY | R 659.2 NEW Public relations writing : strategies & structures / | R 659.203 ENC Encyclopedia of public relations / | R 659.203 ENC Encyclopedia of public relations / | R 665.5 PET PETRONAS AND THE PETROLEUM INDUSTRY OF MALAYSIA |
Combining the practical approach of a trade book with fundamental PR principles and theories, PUBLIC RELATIONS WRITING: STRATEGIES & STRUCTURES, 11th Edition, thoroughly equips students with the essential techniques and methods needed to write with understanding and purpose. The Eleventh Edition takes a more strategic focus as it guides students through a logical progression of PR writing, starting with the roles and responsibilities of the PR writer, followed by writing principles, preparing to write, writing for select audiences, and writing for turbulent times. It also introduces different styles and techniques behind writing principles. In addition, the text now includes an entire chapter devoted to writing for social media.
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