Public relations writing : strategies & structures /
Newsom, Doug.
Public relations writing : strategies & structures / Doug Newsom, Jim Haynes. - Eleventh edition. - Boston : Cengage Learning, 2017. - 362 pages : illustrations ; 24 cm.
Combining the practical approach of a trade book with fundamental PR principles and theories, PUBLIC RELATIONS WRITING: STRATEGIES & STRUCTURES, 11th Edition, thoroughly equips students with the essential techniques and methods needed to write with understanding and purpose. The Eleventh Edition takes a more strategic focus as it guides students through a logical progression of PR writing, starting with the roles and responsibilities of the PR writer, followed by writing principles, preparing to write, writing for select audiences, and writing for turbulent times. It also introduces different styles and techniques behind writing principles. In addition, the text now includes an entire chapter devoted to writing for social media.
9781305500006
Public relations.
Public relations--Authorship.
Business writing.
659.2
Public relations writing : strategies & structures / Doug Newsom, Jim Haynes. - Eleventh edition. - Boston : Cengage Learning, 2017. - 362 pages : illustrations ; 24 cm.
Combining the practical approach of a trade book with fundamental PR principles and theories, PUBLIC RELATIONS WRITING: STRATEGIES & STRUCTURES, 11th Edition, thoroughly equips students with the essential techniques and methods needed to write with understanding and purpose. The Eleventh Edition takes a more strategic focus as it guides students through a logical progression of PR writing, starting with the roles and responsibilities of the PR writer, followed by writing principles, preparing to write, writing for select audiences, and writing for turbulent times. It also introduces different styles and techniques behind writing principles. In addition, the text now includes an entire chapter devoted to writing for social media.
9781305500006
Public relations.
Public relations--Authorship.
Business writing.
659.2
