Sponsorship in marketing : effective communication through sports, arts and events / T. Bettina Cornwell.

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TextPublication details: Abingdon, Oxon ; New York, NY : Routledge, 2014.Description: 166 pages : illustrations ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	HCUC LIBRARY - ENGLISH COLLECTION Open Shelf	659.285 COR (Browse shelf(Opens below))	1	Available		08064

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Previous	659.209 MYE Public relations history : theory, practice, and profession /	659.2092854678 HAI E-PR : the essential guide to public relations on the Internet /	659.2092854678 HOL Public relations on the Net : winning strategies to inform and influence the media, the investment community, the government, the public, and more! /	659.285 COR Sponsorship in marketing : effective communication through sports, arts and events /	659.285 GRU Excellent public relations and effective organizations : a study of communication management in three countries /	659.285 KOL Improving the performance of sponsorship /	659.285 PET Worldwide identity : inspired design from forty countries /	Next

Includes bibliographical references and index.

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