Sponsorship in marketing : effective communication through sports, arts and events /

Cornwell, T. Bettina.

Sponsorship in marketing : effective communication through sports, arts and events / T. Bettina Cornwell. - Abingdon, Oxon ; New York, NY : Routledge, 2014. - 166 pages : illustrations ; 24 cm.

Includes bibliographical references and index.

9780415739801 (pbk)


Corporate sponsorship.
Special events--Marketing.
Sports sponsorship.
Performing arts sponsorship.

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