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The handbook of international advertising research / edited by Hong Cheng.
Material type:
TextSeries: Handbooks in communication and mediaPublication details: Chichester, West Sussex : Wiley Blackwell, 2014.Description: 623 pages : illustrations (black and white) ; 26 cmISBN: - 9781444332377
- 659.1072
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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HCUC LIBRARY - ENGLISH COLLECTION Reference | R 659.1072 HAN (Browse shelf(Opens below)) | 1 | Not For Loan | 08003 |
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| R 659.1 STO ADVERTISING : NEW TECHNIQUES FOR VISUAL SEDUCTION | R 659.1 WIE ADVERTISING NOW. ONLINE | R 659.1072 DAV Advertising research : theory and practice / | R 659.1072 HAN The handbook of international advertising research / edited by Hong Cheng. | R 659.10951 CHI THE 14TH CHINA ADVERTISING FESTIVAL | R 659.10973 BLY ADVERTISING MANAGER'S HANDBOOK | R 659.113 PAR Advertising campaign strategy : a guide to marketing communication plans / |
Includes index.
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