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The handbook of international advertising research / edited by Hong Cheng.

The handbook of international advertising research / edited by Hong Cheng. - Chichester, West Sussex : Wiley Blackwell, 2014. - 623 pages : illustrations (black and white) ; 26 cm. - Handbooks in communication and media .

Includes index.

ISBN: 9781444332377

Subjects--Topical Terms:
Advertising --Research.

Dewey Class. No.: 659.1072

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The handbook of international advertising research / edited by Hong Cheng.

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