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Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente (Middle Tennessee State University), Kirsten L. Strausbaugh-Hutchinson (University of Georgia).
Material type:
TextPublication details: Boston, MA : Cengage Learning, c2015.Edition: Fifth editionDescription: xxiii, 401 pages : illustrations ; 23 cmISBN: - 9781133434801 (paperback)
- Guide to Marketing Communication Plans
- 659.113
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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HCUC LIBRARY - ENGLISH COLLECTION Reference | R 659.113 PAR (Browse shelf(Opens below)) | 1 | Not For Loan | 08009 |
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| R 659.1072 HAN The handbook of international advertising research / edited by Hong Cheng. | R 659.10951 CHI THE 14TH CHINA ADVERTISING FESTIVAL | R 659.10973 BLY ADVERTISING MANAGER'S HANDBOOK | R 659.113 PAR Advertising campaign strategy : a guide to marketing communication plans / | R 659.13 WOR THE WORK O6 | R 659.132 DRE Creative strategy in advertising / | R 659.13595 MAD MAD2002 - MALAYSIAN ADVERTISING DIRECTORY |
Includes bibliographical references and index.
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