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Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.
Material type:
TextPublication details: Thousand Oaks, California : SAGE Publications, Inc., c2014.Edition: Fourth EditionDescription: 395 pages : illustrations ; 26 cmISBN: - 9781452257174
- 23 658.802
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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HCUC LIBRARY - ENGLISH COLLECTION Open Shelf | 658.802 MOO (Browse shelf(Opens below)) | 1 | Available | 07990 |
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| 658.802 MAR/C1 Marketing management : an Asian perspective / | 658.802 MAR/C2 Marketing management : an Asian perspective / | 658.802 MCD Marketing plans : how to prepare them, how to use them / | 658.802 MOO Global marketing and advertising : understanding cultural paradoxes / | 658.802 MUR Strategy and process in marketing / | 658.802 OGD Developing a creative and innovative integrated marketing communications plan : a working model / | 658.802 REE STRATEGIC MARKETING PLANNING - 2ND ED |
Includes bibliographical references and index.
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