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Global marketing and advertising : understanding cultural paradoxes /

Mooij, Marieke K. de,

Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij. - Fourth Edition. - Thousand Oaks, California : SAGE Publications, Inc., c2014. - 395 pages : illustrations ; 26 cm.

Includes bibliographical references and index.

ISBN: 9781452257174

Subjects--Topical Terms:
Target marketing--Cross-cultural studies.
Advertising--Cross-cultural studies.
Consumer behavior--Cross-cultural studies.

Dewey Class. No.: 658.802

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Global marketing and advertising : understanding cultural paradoxes /

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