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Creative strategy in advertising / Bonnie Drewniany, A. Jerome Jewler.
Material type:
TextPublication details: Boston, MA : Wadsworth, Cengage Learning, 2014.Edition: 11th edDescription: xviii, 314 pages : illustrations ; 25 cmISBN: - 9781133307266
- 659.132
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HCUC LIBRARY - ENGLISH COLLECTION Reference | R 659.132 DRE (Browse shelf(Opens below)) | 1 | Not For Loan | 07720 |
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| R 659.10973 BLY ADVERTISING MANAGER'S HANDBOOK | R 659.113 PAR Advertising campaign strategy : a guide to marketing communication plans / | R 659.13 WOR THE WORK O6 | R 659.132 DRE Creative strategy in advertising / | R 659.13595 MAD MAD2002 - MALAYSIAN ADVERTISING DIRECTORY | R 659.2 NEW Public relations writing : strategies & structures / | R 659.203 ENC Encyclopedia of public relations / |
Includes index.
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