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Creative strategy in advertising /

Drewniany, Bonnie.

Creative strategy in advertising / Bonnie Drewniany, A. Jerome Jewler. - 11th ed. - Boston, MA : Wadsworth, Cengage Learning, 2014. - xviii, 314 pages : illustrations ; 25 cm.

Includes index.

ISBN: 9781133307266

Subjects--Topical Terms:
Advertising copy.
Advertising layout and typography.

Dewey Class. No.: 659.132

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