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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, University of North Carolina at Chapel Hill, Mary Jo Bitner, Arizona Strate University, Dwayne D. Gremler, Bowling Green State University.
Material type:
TextPublication details: New York : McGraw-Hill Education, 2018.Edition: Seventh edition, International editionDescription: xxviii, 514 pages : illustrations ; 27 cmISBN: - 9781260083521
- 23 658.8
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HCUC LIBRARY - ENGLISH COLLECTION Open Shelf | 658.8 ZEI (Browse shelf(Opens below)) | 1 | Available | 07663 |
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| 658.8 YUS/C3 Principles of marketing / | 658.8 ZEI SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM | 658.8 ZEI SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM -5TH ED | 658.8 ZEI Services marketing : integrating customer focus across the firm / | 658.8 ZEI Services marketing : integrating customer focus across the firm / | 658.8002373 SOL Marketing : real people, real choices / | 658.800254678 ZEF Advertising on the Internet / |
Includes bibliographical references and index.
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