Services marketing : integrating customer focus across the firm /
Zeithaml, Valarie A.,
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, University of North Carolina at Chapel Hill, Mary Jo Bitner, Arizona Strate University, Dwayne D. Gremler, Bowling Green State University. - Seventh edition, International edition. - New York : McGraw-Hill Education, 2018. - xxviii, 514 pages : illustrations ; 27 cm
Includes bibliographical references and index.
9781260083521
Service industries--Marketing.
Customer services.
Marketing.
658.8
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, University of North Carolina at Chapel Hill, Mary Jo Bitner, Arizona Strate University, Dwayne D. Gremler, Bowling Green State University. - Seventh edition, International edition. - New York : McGraw-Hill Education, 2018. - xxviii, 514 pages : illustrations ; 27 cm
Includes bibliographical references and index.
9781260083521
Service industries--Marketing.
Customer services.
Marketing.
658.8
