Media/impact : an introduction to mass media / Shirley Biagi, California State University, Sacramento.
Material type:
TextSeries: Cengage series in mass communication and journalismPublication details: Stamford, CT : Cengage Learning, c2015.Edition: 11th edDescription: xxvi, 422 pages : illustrations ; 28 cmISBN: - 9781133311386
- 302.23 BIA
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HCUC LIBRARY - ENGLISH COLLECTION Reference | REF | R 302.23 BIA (Browse shelf(Opens below)) | 1 | Not For Loan | 06595 |
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| R 297 AZR ISLAM | R 297.65 MAH Sejarah masjid & keramat di Pulau Pinang 1730-an - 2012 / | R 301.153 DUA AS THE DRAGON STIRS: A PHOTOGRAPHIC RECORD OF SOCIAL CHANGES ON THE CHINESE ... | R 302.23 BIA Media/impact : an introduction to mass media / | R 302.2301 BAR Mass communication theory : foundations, ferment, and future / | R 302.2303 WAT DICTIONARY OF MEDIA AND COMMUNICATION STUDIES | R 302.2303 WEI WEBSTER'S NEW WORLD DICTIONARY OF MEDIA AND COMMUNICATIONS |
Includes bibliographical references (pages 387-403) and index.
Part IBooks: Rearranging the Page. 3. Newspapers: Expanding Delivery. 4. Magazines: Targeting the Audience. 5. Recordings: Demanding Choices. 6. Radio: Riding the Wave. 7. Movies: Picturing the Future. 8. Television: Changing Channels. 9. Digital Media: Widening the Web. Part II: SELLING THE MESSAGE. 10. Advertising: Motivating Customers. 11. Public Relations: Promoting Ideas. Part III: CHANGING MESSAGES. 12. News and Information: Choosing Sources. 13. Society and Political Issues: Shaping the Arguments. 14. Law and Regulation: Rewriting the Rules. 15. Ethics: Placing Responsibility. 16. Global Media: Discovering New Markets. Glossary. Media Information Resource Guide.
Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT focuses students on today's digital mass media industries and support businesses as well as the legal, ethical, social, global, and technological issues that these businesses face every day. The totally re-designed eleventh edition gives special emphasis to convergence - how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. The author grounds her discussion in the business aspects of all the mass media industries, with concise histories of each industry plus an insider's look at what it's like to work in each business.
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