Media/impact : an introduction to mass media /
Biagi, Shirley.
Media/impact : an introduction to mass media / Shirley Biagi, California State University, Sacramento. - 11th ed. - Stamford, CT : Cengage Learning, c2015. - xxvi, 422 pages : illustrations ; 28 cm. - Cengage series in mass communication and journalism .
Includes bibliographical references (pages 387-403) and index.
Part IBooks: Rearranging the Page. 3. Newspapers: Expanding Delivery. 4. Magazines: Targeting the Audience. 5. Recordings: Demanding Choices. 6. Radio: Riding the Wave. 7. Movies: Picturing the Future. 8. Television: Changing Channels. 9. Digital Media: Widening the Web. Part II: SELLING THE MESSAGE. 10. Advertising: Motivating Customers. 11. Public Relations: Promoting Ideas. Part III: CHANGING MESSAGES. 12. News and Information: Choosing Sources. 13. Society and Political Issues: Shaping the Arguments. 14. Law and Regulation: Rewriting the Rules. 15. Ethics: Placing Responsibility. 16. Global Media: Discovering New Markets. Glossary. Media Information Resource Guide.
Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT focuses students on today's digital mass media industries and support businesses as well as the legal, ethical, social, global, and technological issues that these businesses face every day. The totally re-designed eleventh edition gives special emphasis to convergence - how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. The author grounds her discussion in the business aspects of all the mass media industries, with concise histories of each industry plus an insider's look at what it's like to work in each business.
9781133311386
Mass media
302.23 BIA
Media/impact : an introduction to mass media / Shirley Biagi, California State University, Sacramento. - 11th ed. - Stamford, CT : Cengage Learning, c2015. - xxvi, 422 pages : illustrations ; 28 cm. - Cengage series in mass communication and journalism .
Includes bibliographical references (pages 387-403) and index.
Part IBooks: Rearranging the Page. 3. Newspapers: Expanding Delivery. 4. Magazines: Targeting the Audience. 5. Recordings: Demanding Choices. 6. Radio: Riding the Wave. 7. Movies: Picturing the Future. 8. Television: Changing Channels. 9. Digital Media: Widening the Web. Part II: SELLING THE MESSAGE. 10. Advertising: Motivating Customers. 11. Public Relations: Promoting Ideas. Part III: CHANGING MESSAGES. 12. News and Information: Choosing Sources. 13. Society and Political Issues: Shaping the Arguments. 14. Law and Regulation: Rewriting the Rules. 15. Ethics: Placing Responsibility. 16. Global Media: Discovering New Markets. Glossary. Media Information Resource Guide.
Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT focuses students on today's digital mass media industries and support businesses as well as the legal, ethical, social, global, and technological issues that these businesses face every day. The totally re-designed eleventh edition gives special emphasis to convergence - how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. The author grounds her discussion in the business aspects of all the mass media industries, with concise histories of each industry plus an insider's look at what it's like to work in each business.
9781133311386
Mass media
302.23 BIA
