Management of electronic and digital media / Alan B. Albarran.
Material type:
TextPublication details: Australia ; Wadsworth, Cengage Learning, 2013.Edition: 5th edDescription: xxii, 307 p. : ill. ; 23 cmISBN: - 9781111836856
- 302.23068 ALB
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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HCUC LIBRARY - ENGLISH COLLECTION Open Shelf | Non-fiction | 302.23068 ALB (Browse shelf(Opens below)) | 1 | Available | 06518 |
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Includes bibliographical references and index.
Preface. List of Abbreviations and Acronyms. 1. Managing in the Electronic and Digital Media. 2. The Media Marketplace: Markets, Mergers, Alliances, and Partnerships. 3. Ethics of Management. 4. Theories of Management. 5. Financial Management. 6. Managing Personnel. 7. Audiences and Audience Research. 8. Content: Strategy and Distribution. 9. Marketing. 10. News and News Management. 11. Regulatory Influences on Media Management. 12. Technology Influences on Media Management. 13. Social Media Influences on Media Management. Glossary of Key Terms. Index.
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