Management of electronic and digital media /
Albarran, Alan B.
Management of electronic and digital media / Alan B. Albarran. - 5th ed. - Australia ; Wadsworth, Cengage Learning, 2013. - xxii, 307 p. : ill. ; 23 cm.
Includes bibliographical references and index.
Preface. List of Abbreviations and Acronyms. 1. Managing in the Electronic and Digital Media. 2. The Media Marketplace: Markets, Mergers, Alliances, and Partnerships. 3. Ethics of Management. 4. Theories of Management. 5. Financial Management. 6. Managing Personnel. 7. Audiences and Audience Research. 8. Content: Strategy and Distribution. 9. Marketing. 10. News and News Management. 11. Regulatory Influences on Media Management. 12. Technology Influences on Media Management. 13. Social Media Influences on Media Management. Glossary of Key Terms. Index.
9781111836856
Mass media--Management.
Digital media--Management.
302.23068 ALB
Management of electronic and digital media / Alan B. Albarran. - 5th ed. - Australia ; Wadsworth, Cengage Learning, 2013. - xxii, 307 p. : ill. ; 23 cm.
Includes bibliographical references and index.
Preface. List of Abbreviations and Acronyms. 1. Managing in the Electronic and Digital Media. 2. The Media Marketplace: Markets, Mergers, Alliances, and Partnerships. 3. Ethics of Management. 4. Theories of Management. 5. Financial Management. 6. Managing Personnel. 7. Audiences and Audience Research. 8. Content: Strategy and Distribution. 9. Marketing. 10. News and News Management. 11. Regulatory Influences on Media Management. 12. Technology Influences on Media Management. 13. Social Media Influences on Media Management. Glossary of Key Terms. Index.
9781111836856
Mass media--Management.
Digital media--Management.
302.23068 ALB
